Introduction
Dennis Edwards Homes respects your privacy and is committed to protecting your personal data. This privacy notice outlines how we look after your personal data when you visit our website and informs you of your rights under the UK GDPR.
Important Information and Who We Are
This privacy notice aims to give you information on how Dennis Edwards Homes collects and processes your personal data through your use of this website. It supplements any other privacy or fair processing notices we may provide and is not intended to override them. This website is not intended for children, and we do not knowingly collect data relating to children.
Controller
Dennis Edwards Limited is the controller and responsible for your personal data. If you have questions about this notice or wish to exercise your legal rights, please contact our Data Protection Contact (DPC):
Name: Data Protection Manager
Email: info@dennisedwards.co.uk
Tel: 01691 682194
Address: Belmont House, Shrewsbury Business Park, Shrewsbury, Shropshire, SY2 6LG
You have the right to make a complaint to the Information Commissioner’s Office (ICO), but we’d appreciate the chance to resolve your concerns first.
Changes to the Privacy Notice
This version was last updated on 7 August 2025. We may update this notice from time to time. Please keep us informed if your personal data changes during your relationship with us.
Third-Party Links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links may allow third parties to collect or share data about you. We are not responsible for the privacy practices of such sites and encourage you to read their policies.
The Data We May Collect About You
We may collect, use, store and transfer different types of personal data:
- Identity Data (e.g., name)
- Contact Data (e.g., email, phone, address)
- Technical Data (e.g., IP address, browser type, device information)
- Usage Data (e.g., website interactions)
- Marketing and Communications Data (preferences for receiving marketing)
We may also collect Aggregated Data, which does not identify you directly. We do not collect any special categories of personal data or criminal offence data.
How Is Your Personal Data Collected?
We collect data in the following ways:
- Direct interactions (e.g., completing an enquiry form)
- Automated technologies (e.g., cookies, analytics)
- Third parties (e.g., Google Analytics)
We obtain consent for cookies and other tracking where legally required.
How We Use Your Personal Data
We will only use your personal data when the law allows, including:
- Where necessary for our legitimate interests (e.g. to respond to enquiries, improve the website, or prevent fraud)
- Where needed to comply with a legal obligation
- Where you’ve given consent (e.g., for marketing)
We ensure legitimate interest processing balances your rights and our business needs.
Purposes for Which We Will Use Your Personal Data
Examples include:
- Responding to website queries
- Administering and protecting our website and business
- Delivering relevant content and marketing
- Improving services through analytics
We may also process data where required by law or regulatory obligations.
Marketing
You will receive marketing communications from us only if you’ve opted in. You can opt out at any time using unsubscribe links or by contacting us. We may also use your data for occasional surveys or feedback requests.
Cookies and Tracking Technologies
We use cookies and similar technologies for website functionality, security, and analytics. You can set your browser to refuse or alert you to cookies. The cookies this website sets are listed below.
Google Analytics, which tells us how the website is used:
- _ga: recognises your browser between visits, expires after 2 years
- _ga_W3X5PQ7YN2: records each visit, expires after 2 years
HubSpot, which we use for our enquiry forms and to see which pages an enquirer looked at:
- hubspotutk: recognises your browser between visits, expires after 6 months
- __hstc: records visit information, expires after 6 months
- __hssc: records the current visit, expires after 30 minutes
- __hssrc: records whether you have restarted your browser, expires when you close it
WordPress, the software the website runs on, may also set cookies that are needed for the site to work and for security.
Disclosures of Your Personal Data
We may share your personal data with:
- Estate and managing agents
- Marketing and analytics platforms (Google Analytics and HubSpot)
- Service providers acting on our behalf (e.g., website hosting, IT support)
- Legal authorities where required
All third parties are contractually required to safeguard your data in compliance with UK GDPR.
International Transfers
We do not currently transfer your personal data outside of the UK. If we do in the future, we will ensure appropriate safeguards such as Standard Contractual Clauses are in place.
Data Security
We have implemented technical and organisational measures to protect your data. Access is restricted to staff or contractors with a legitimate business need. We also have procedures in place for handling data breaches.
Data Retention
We retain personal data only for as long as necessary for business, legal, or tax purposes. By law, we retain customer records for six years after they cease being customers.
Your Legal Rights
Under UK data protection laws, you have the right to:
- Request access to your data
- Request correction or deletion
- Object to processing
- Request restriction or transfer
- Withdraw consent at any time
To exercise any of these rights, please contact our DPC.
No Fee Usually Required
You won’t pay a fee to access your data unless the request is clearly unfounded, repetitive, or excessive.
What We May Need From You
We may request identification or further details to verify your identity when exercising your rights.
Time Limit to Respond
We aim to respond within one month. Complex requests may take longer, and we will keep you informed.
Policy Version
Version 2.1. Last updated: 21 September 2026